RPG Research Catalog

Emotions Research

Sometimes, it helps to get a fresh perspective on a product, service or brand. Rather than finding new ways to ask the same questions, some researchers prefer to dig deeper into a respondent’s emotional connections.

By using a variety of techniques (including projection, mind mapping, blind alien interviews, collage-building, and others), researchers can get to the heart of how something feels to a consumer. Emotional techniques are qualitative in nature, but they can serve as the informational foundation for quantitative testing as well.

Advantages
•Emotion research targets different areas of the brain and can help bring fresh perspective to a mature service, product or brand.
•Emotion research can be useful in developing a new look for a logo or package for a product.

>>> NEXT: Mystery Shopping
<<< PREV: Concept Testing
Table of Contents