RPG Research Catalog

Small Groups

Sometimes, a researcher desires a small level of group interaction,
but not quite on the scale of a focus group. Thus, techniques involving interviewing two people (a dyad), three people (a triad) or four to six people (a mini-group) have evolved.

Small groups can provide a level of social interaction that helps to provoke thought and foster discussion, and the conversation can be much less structured than the discussion in a focus group. Small groups can also be used for “warming up” or “cooling down” a focus group or interview session.

Advantages
•Small groups are less prone to being dominated by a single member and can foster deeper and richer discussions than focus groups.
•Small groups are versatile and can be used as a supplement to other methodologies.

>>> NEXT: Concept Testing
<<< PREV: Focus Groups
Table of Contents