RPG Research Catalog

Perceptual Mapping Studies

Perceptual maps are a useful tool for sharing with upper management, because they condense some very complex research into a single graphic that plots customer perceptions of brands along two dimensions.

Powerful and intuitive, perceptual maps can help simplify marketing decision-making and provide some real insights into how brands need to be positioned to offer a maximum appeal to consumers. Perceptual maps can also offer insights into how brands can differentiate themselves from competitors and take control of a unique market space.

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