RPG Research Catalog
Perceptual Mapping Studies
Perceptual maps are a useful tool for sharing with upper management, because they condense some very complex research into a single graphic that plots customer perceptions of brands along two dimensions.
Powerful and intuitive, perceptual maps can help simplify marketing decision-making and provide some real insights into how brands need to be positioned to offer a maximum appeal to consumers. Perceptual maps can also offer insights into how brands can differentiate themselves from competitors and take control of a unique market space.