About Us

Our Legacy

The Research & Planning Group is a full-service qualitative and quantitative marketing research firm based in St. Louis, MO. We can handle projects of all shapes and sizes, anywhere in the world.

For over 25 years, we have provided a variety of qualitative and quantitative marketing research services, including:
• Focus Groups
• In-depth interviews
• Telephone interviews
• Satisfaction studies
• Diagnostic studies
• B2B Research
• Concept testing
• Customized Mystery shopping
• Online surveys
• Service gap analysis

We specialize in interviewing tough-to-reach respondents, such as busy professionals, executives, and physicians. We also specialize in designing custom studies for consumer research that can really help businesses and organizations seeking specific information to find out exactly what they want to know. (Read more about our specialties here.)

Our Promise

The Research & Planning Group will help your organization find out what you need to know. We will involve you in every step of the process, and we will strive to ensure that the data and analysis we provide will help to support the decisions that you need to make.

We will uphold the ethical guidelines set forth by professional organizations within our industry and will preserve the anonymity of respondents while still delivering the integrity of their responses.

We will help you to hear the voice of your customers, channel partners or stakeholders… and provide you with analysis and recommendations based firmly upon the data, tempered by our years of experience and advanced training.

We will deliver exceptional value for your investment in research, and we will always advise you of the best ways in which your resources can be used to obtain the information you’re seeking.

Our People

David Rich is the President and Founder of the Research & Planning Group. David’s experience as a health care marketing research consultant and focus group moderator spans thirty years, and his experience in all aspects of b2b and b2c services and product research includes qualitative and quantitative research, executive interviewing and focus group moderation.

In 1982, David directed research and market planning for a St. Louis-based advertising and public relations agency. He also worked as a strategic planner for the University of Cincinnati’s Institute for Research and Training in Higher Education, an internal consulting arm to all teaching departments of the university. He has consulted with numerous educational organizations, developing curriculum and marketing course offerings. Early in his career, he was a teacher in the inner city for the Cincinnati (OH) Public School System.

David earned a Bachelor’s degree in Sociology from Indiana University (1967) and a Masters in Community Planning from the University of Cincinnati (1972). He is a member of The Marketing Research Association, American Marketing Association, Business Marketing Association, and The Qualitative Research Consultants Association.

 

David Rich, President of the Research & Planning GroupSean J. Jordan is the Research Director for the Research & Planning Group. As a graduate of the Master of Marketing Research program at Southern Illinois University in Edwardsville (one of the only professional marketing research post-graduate programs offered in the nation), Sean is equipped with a wide array of quantitative and qualitative research techniques.

As an experienced professional researcher, Sean possesses a number of skills that aid him in research design, data analysis and report presentation. Never shy in front of a crowd, Sean is a skilled presenter and focus group moderator, and he has directed dozens of focus group studies during his career. And with his experience as a professional journalist, Sean is also an ideal interviewer for one-on-one and small group interactions.

Sean is also an expert in the fields of social media, quantitative research, online research, and mixed media research. When he is not conducting studies for clients, Sean is involved in researching the generation commonly known as “millennials” (those born between 1980 and 2000) and the field of neuroscience.

Sean’s marketing background is diverse as well; he has been recognized as an outstanding guerilla marketer in retail sales, and he successfully vaulted an independent comic book company from obscurity to bestselling publisher during his time as marketing and public relations director.

You can read more about Sean on The Research & Planning Blog at http://blog.researchplan.com.