B2B Interviews

The Research & Planning Group has conducted thousands of interviews with busy executives, middle managers and channel partners for clients all over the world. If you are interested in conducting B2B research, you should contact us - we can help you select the right methodology to meet your informational needs!

How to Conduct B2B Research

Business to business (B2B) research is a growing field among manufacturers and service providers, and it can often be worthwhile for these organizations to develop an understanding of how their channel partners feel about their goods and services. B2B research can also be used to identify new opportunities to provide better service or products, or to generate solutions to existing channel friction.

One of the most common forms of B2B research involves satisfaction studies with channel partners. Another form involves mystery shopping distributor or retail sales departments to see how products are being discussed on the front lines so that product training can be improved. Often, these studies provide a wonderful stepping stone for more sophisticated studies, and they can also become a smart way to improve channel partner relationships.

The biggest challenge of B2B research is in working with a research partner that is skilled at reaching busy executives and managers during office hours. Fortunately, we have an experienced team of professional researchers who have the know-how to ensure that

Of course, that’s not all we do at the Research & Planning Group. If you’d like to view a complete catalog of our services, we have one available! You can read the online version here, or you can download a printable PDF version here.