The Research & Planning Group has conducted thousands of interviews with physicians, nurses and hospital administrators for healthcare systems and organ procurement organizations all over the world. If you are interested in conducting B2B research, you should contact us - we can help you select the right methodology to meet your informational needs!
How to Survey Physicians
Physicians are among the busiest professionals on the planet, and it can be extremely difficult to include them in marketing research studies simply because it can be so challenging to reach them! And when it comes to including physicians in focus groups, mail-in surveys or other methods that involve their time, you can count on a low response rate.
There are two proven ways to survey physicians: to conduct a telephone interview study or to conduct a study with a physician panel. Both have their advantages and disadvantages, and both require a practiced team of professional interviewers who know the ins and outs of healthcare research.
Physician research can be time-consuming and requires a lot of patience. Physicians expect an honorarium for their time, and they need interviewers to be flexible with them to suit their own limited availability. Being able to contact physicians when they're in their cars, on the golf course, or taking a break during an all-night shift is essential for success.
The best way to conduct research with physicians is to find a firm that has some expertise in the field. And with our trained professional interviewers and our experience with conducting hundreds of physician studies, we're confident that we can help you to complete your physician study successfully.
Of course, that’s not all we do at the Research & Planning Group. If you’d like to view a complete catalog of our services, we have one available! You can read the online version here, or you can download a printable PDF version here.