Insights and Ideas – the Research & Planning Group

Can Being a Bad Listener Make You Feel Lonelier?

Posted on June 8, 2020 by Sean Jordan

While most people believe that they are good listeners – a 2015 Accenture study suggests 96% of people agree with this sentiment! – I...

What Does Marketing Research Actually Cost (and How Do I Determine its ROI)?

Posted on June 4, 2020 by Sean Jordan

Marketing research is expensive, and with good reason – the process of collecting, analyzing and reporting data requires skilled professionals who know how to...

Does a Survey Really Need to Collect Demographic Data?

Posted on June 2, 2020 by Sean Jordan

It’s rare that a day goes by when I don’t receive at least one survey in my email box, and I’m still amazed that...

There’s Scientific Evidence That a Little Bit of Knowledge Can Give an Audience a Dangerous Misunderstanding of Your Scientific Claim

Posted on May 29, 2020 by Sean Jordan

I recently came across this great 2017 article on Slate by Tim Requarth called “Scientists, Stop Thinking Explaining Science Will Fix Things” and it...

Why Do So Many Statistical Models Disagree?

Posted on May 27, 2020 by Sean Jordan

With the current COVID-19 crisis in full effect and so much being made of predictive models or simulations, I’ve heard many people of many...

How Do I Determine the Right Sample Size for A Survey?

Posted on May 19, 2020 by Sean Jordan

Ask any marketing researcher how large a survey sample should be, and you’re going to hear a range of numbers and responses that will...

What Happens to Experience Management When Relationships Become Long-Distance?

Posted on May 15, 2020 by Sean Jordan

Recently The Atlantic ran a very well-written and well-researched article about how the COVID-19 pandemic is going to change the face of retail and...