What Does Marketing Research Actually Cost (and How Do I Determine its ROI)?
Marketing research is expensive, and with good reason – the process of collecting, analyzing and reporting data requires skilled professionals who know how to...
Category: Questions About Marketing Research
Does a Survey Really Need to Collect Demographic Data?
It’s rare that a day goes by when I don’t receive at least one survey in my email box, and I’m still amazed that...
How Do I Determine the Right Sample Size for A Survey?
Ask any marketing researcher how large a survey sample should be, and you’re going to hear a range of numbers and responses that will...
When is the Best Time to Conduct Marketing Research?
One of the problems with conducting marketing research involves ensuring that a study is conducted at an appropriate time to limit the effects of...