MRx Meets AI – Learn How to Use ChatGPT Plugins for Marketing Research!
I’ve been speaking to many research professionals recently who are interested in checking out generative AI tools like ChatGPT, Stable Diffusion and Midjourney, but...
Category: Tips and Tricks
MRx Meets AI – Quick Tips – How to write a quick survey or focus group screening using ChatGPT (in under five minutes!)
I’ve been speaking to many research professionals recently who are interested in checking out generative AI tools like ChatGPT, Stable Diffusion and Midjourney, but...
MRx Meets AI – Quick Tips – How to explain a complex topic in simple language anyone can understand using ChatGPT (in under four minutes!)
I’ve been speaking to many research professionals recently who are interested in checking out generative AI tools like ChatGPT, Stable Diffusion and Midjourney, but...
MRx Meets AI – Quick Tips – How to turn a long, technical email into a short one using ChatGPT (in under three minutes!)
I’ve been speaking to many research professionals recently who are interested in checking out generative AI tools like ChatGPT, Stable Diffusion and Midjourney, but...
MRx Meets AI – Learn How to Use ChatGPT for Marketing Research!
I’ve been speaking to many research professionals recently who are interested in checking out generative AI tools like ChatGPT, Stable Diffusion and Midjourney, but...
MRx Meets AI – A New Video Series About Generative AI!
I’ve been speaking to many research professionals recently who are interested in checking out generative AI tools like ChatGPT, Stable Diffusion and Midjourney, but...
QUALTRICS TOOLCHEST: Using Loop and Merge to Simplify and Shorten Your Survey and Speed Up Analysis
One reason I’ve been a proponent of Qualtrics for many years now (I started using the platform during grad school in 2008) is because...
5 Ways to Conduct Focus Groups Well (and 5 Ways to Avoid Their Shortcomings)
So, you’ve determined it’s time to conduct some focus groups, the popular marketing research technique for bringing 6-12 participants into a room, asking them...
QUALTRICS TOOLCHEST: Teach Qualtrics How to Play “Guess the Number” with Advanced Embedded Data Techniques
NOTE: You might want to try out the game we’ll be building today before you start reading. Go ahead, we’ll wait for you! One...
QUALTRICS TOOLCHEST – Learn to Use Survey Flow By Teaching Qualtrics To Play Paper, Rock, Scissors With You!
NOTE: You might want to try out the game we’ll be building today before you start reading. Go ahead, we’ll wait for you! While...
QUALTRICS TOOLCHEST – How To Use Embedded Data to Speed Up Open-Ended Data Analysis
Embedded data is a powerful tool in Qualtrics that can allow you to program your survey to do all sorts of useful things that...
QUALTRICS TOOLCHEST – How To Use the Translate Function to Customize the Survey Experience and Engage Your Respondents
Some of my favorite Qualtrics functions are the things that have an obvious purpose, but which you can use for all sorts of non-obvious...