Does a Survey Really Need to Collect Demographic Data?
It’s rare that a day goes by when I don’t receive at least one survey in my email box, and I’m still amazed that...
Tag: marketing research
There’s Scientific Evidence That a Little Bit of Knowledge Can Give an Audience a Dangerous Misunderstanding of Your Scientific Claim
I recently came across this great 2017 article on Slate by Tim Requarth called “Scientists, Stop Thinking Explaining Science Will Fix Things” and it...
Why Do So Many Statistical Models Disagree?
With the current COVID-19 crisis in full effect and so much being made of predictive models or simulations, I’ve heard many people of many...
5 Ways to Conduct Focus Groups Well (and 5 Ways to Avoid Their Shortcomings)
So, you’ve determined it’s time to conduct some focus groups, the popular marketing research technique for bringing 6-12 participants into a room, asking them...
When is the Best Time to Conduct Marketing Research?
One of the problems with conducting marketing research involves ensuring that a study is conducted at an appropriate time to limit the effects of...