Does a Survey Really Need to Collect Demographic Data?
It’s rare that a day goes by when I don’t receive at least one survey in my email box, and I’m still amazed that...
Tag: methods
Why Do So Many Statistical Models Disagree?
With the current COVID-19 crisis in full effect and so much being made of predictive models or simulations, I’ve heard many people of many...
5 Ways to Conduct Focus Groups Well (and 5 Ways to Avoid Their Shortcomings)
So, you’ve determined it’s time to conduct some focus groups, the popular marketing research technique for bringing 6-12 participants into a room, asking them...