5 Ways to Conduct Focus Groups Well (and 5 Ways to Avoid Their Shortcomings)
So, you’ve determined it’s time to conduct some focus groups, the popular marketing research technique for bringing 6-12 participants into a room, asking them...
Tag: research methods
How a Paper Proving ESP is Real Upended Social Science Research
I recently re-read a lengthy but excellent 2017 article from Slate by Daniel Engber that details the story of social psychologist Daryl Bem, author...